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Google Maps reborn as world's largest Monopoly board
Google Maps reborn as world's largest Monopoly board • The Register
Toymaker Hasbro is preparing to launch a world-encompassing live version of Monopoly using Google Maps as its game board.
Having clearly missed the memo that both Apple and The Beatles are making a ruckus in the news Wednesday, Hasbro's Monopoly City Streets plans to dust off the dice tomorrow and will run until the end of January 2010.
The game's official site dubs the stunt a "world of property empire building on an unimaginable scale" — and it will use something a bit different from the traditional Monopoly rule set.
Monopoly City Streets over Manhattan
Using Google Maps data as the backdrop, players start with $3 million Monopoly dollars to "purchase" actual streets and build up property nearly anywhere they wish in the world. Each street is only available for purchase by one player and can be traded or hoarded in the pursuit of real estate domination. Players earn rent each day based on the property they own, and chance cards offer the ability to make bonus buildings like parks, schools, and wind farms or even put hazards on other people's properties to sabotage their rent value.
A Hasbro spokeswoman told us the game will be free to play as a way for the company to pitch its latest incarnation of the physical board game, Monopoly City. She added that in most cases, if players can find the street on Google Maps, they'll be able to purchase it.
Monopoly City Streets was developed by the Hasbro's UK agency, Tribal DDB, with a little bit of help from Google. The game will be available in English, Spanish, German, French, and Dutch. ®
Oh yes baby.
All kicks off TODAY !!!
Google Maps reborn as world's largest Monopoly board • The Register
Toymaker Hasbro is preparing to launch a world-encompassing live version of Monopoly using Google Maps as its game board.
Having clearly missed the memo that both Apple and The Beatles are making a ruckus in the news Wednesday, Hasbro's Monopoly City Streets plans to dust off the dice tomorrow and will run until the end of January 2010.
The game's official site dubs the stunt a "world of property empire building on an unimaginable scale" — and it will use something a bit different from the traditional Monopoly rule set.
Monopoly City Streets over ManhattanUsing Google Maps data as the backdrop, players start with $3 million Monopoly dollars to "purchase" actual streets and build up property nearly anywhere they wish in the world. Each street is only available for purchase by one player and can be traded or hoarded in the pursuit of real estate domination. Players earn rent each day based on the property they own, and chance cards offer the ability to make bonus buildings like parks, schools, and wind farms or even put hazards on other people's properties to sabotage their rent value.
A Hasbro spokeswoman told us the game will be free to play as a way for the company to pitch its latest incarnation of the physical board game, Monopoly City. She added that in most cases, if players can find the street on Google Maps, they'll be able to purchase it.
Monopoly City Streets was developed by the Hasbro's UK agency, Tribal DDB, with a little bit of help from Google. The game will be available in English, Spanish, German, French, and Dutch. ®
Oh yes baby.
All kicks off TODAY !!!
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