That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

[Amethyst]

Link to youtube incase embed doesn't work - https://www.youtube.com/watch?v=cfwk0bAAfPk
Call 0800 101 88 00 8am to 10pm 7 days a week.

Anyway - FCA PPI pages which link to the normal consumer form and direct PPI contact details for each bank/lender ( as have been available on the FOS website for ages) -> https://www.fca.org.uk/ppi/


(My note.... Horrible waste of money... should have got banks to pro-actively refund back in 2011 - would have saved so much crap and irritating phone calls ( but also removed a shed load of money being moved about the economy, mass growth of ppi firms/call centres, ICO fines, MOJ fees, FCA registration fees, FOS income, and so on and so forth, just shuffling money about. Stupid. But such is life, it seems. I'm not hugely impressed obviously )

[EXC]

Re: That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

What a terrible ad.

But this is the inevitable result when a regulator using someone elses advertising budget colides with M & C Saatchi.

Apparently this ad alone cost £5m to produce which doesn't include Saatchi's £3m fee and Arnie's cut for the use of his name. If PPI was a waste of money, where does that leave this ad?

[Kati]

Re: That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

Horrible waste of money

What a terrible ad.

so ... almost £9m altogether for that?? erm, can I have my money back please??

[Amethyst]

Re: That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

Update https://www.fca.org.uk/news/news-sto...esponse-update

[Amethyst]

Re: That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

Just thinking on it, I think I saw the advert on TV twice, just after it was released... not since. Although TBH I don't have 'advert' channels on very often and if I do it's extremely rare I'll pay any attention.

[EXC]

Re: That PPI Advert from the FCA ... feat. Arnie ... 0800 101 88 00

FCA presentation reveals why Terminator character was chosen for PPI campaign

The reasons behind the FCA’s decision to pick Arnold Schwarzenegger for its payment protection insurance claim deadline campaign have been revealed through a Freedom of Information Act request.

The FCA used advertising agency M&C Saatchi to come up with ideas for a PPI deadline campaign. The advertisements featuring Arnie are intended to raise awareness of the August 2019 deadline, signpost consumers to information and help people decide what to do.

Slides presented to the FCA by Saatchi, acquired by Money Marketing through an FOIA request, show that the animatronic 80s head of the former Terminator star would be a good fit for the campaign for a number of reasons.

The presentation says the chosen character needs to be “the epitome of directness”, “a doer, not a talker”, and “likeable enough to get away with being blunt.”

“This person should be recognisable and able to get our message talked about by the nation,” the presentation says.

The FCA conducted three rounds of consumer testing using consultants The Nursery Research & Planning.

All found Arnie’s “Do It Now” message “arresting”. Consumers said the campaign was “unusual and off the wall” but “easy to remember.”

“You don’t have to like it to get it,” the presentation adds, noting that some consumers who did not like the advert still laughed at it.

“While the majority of people do like it, it is not to everyone’s taste,” Saatchi says. “However, even those that do not ‘like’ it are still able to take out a clear message. Arnie’s character – and presentation here – is, while shouty, still playful and enjoyable.”

The research found that “for some younger consumers, this is the only ad they are prepared to consider.”

The presentation reads: “He’s like a fitness instructor for decision making, he is only a head because he wants people to use theirs, he keeps things ticking because, without him, we put things off, and his job is to drive people to the FCA to make an informed decision.”

Saatchi concludes: “The Arnie character will evolve across two years ensuring that people continue to pay attention as the messaging evolves. Some variation in Arnie’s tone and catchphrases is key to this.”

Saatchi also dismisses fears that Arnie would be seen as a representative of the FCA brand, but is a positive presence in teamwork with the FCA representative in the adverts.

https://www.moneymarketing.co.uk/fca...s-face-of-ppi/