No he is not correct.
CRA 2015 Sec 20 (5) & (6) make it clear that the rejection can be verbal
(5)The right is exercised if the consumer indicates to the trader that the consumer is rejecting the goods and treating the contract as at an end.
(6)The indication may be something the consumer says or does, but it must be clear enough to be understood by the trader.
So I would write to Kia, pointing out their error and reiterating that as they have not accepted your rejection you will be initiating a court claim in the near future without further reference to them.
That is if you are prepared to sue them!
CRA 2015 Sec 20 (5) & (6) make it clear that the rejection can be verbal
(5)The right is exercised if the consumer indicates to the trader that the consumer is rejecting the goods and treating the contract as at an end.
(6)The indication may be something the consumer says or does, but it must be clear enough to be understood by the trader.
So I would write to Kia, pointing out their error and reiterating that as they have not accepted your rejection you will be initiating a court claim in the near future without further reference to them.
That is if you are prepared to sue them!
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