OFT issues guidance on misleading trading names

[Legal Beagles]

The OFT has issued guidance on misleading or otherwise undesirable trading names to businesses offering credit services or products.

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[Bill-K]

Re: OFT issues guidance on misleading trading names

One small step for the consumer. Maybe one moderate leap for 'Consumerkind' ?

Perhaps the Universe is unfolding as it should - but patience, as a virtue, is sure being tested. Stay cool, guys. There may yet be intelligent life on this planet !!!

[labman]

Re: OFT issues guidance on misleading trading names

Common sense is not dead, on paper at least. Let's hope this is enforced in practice and not just a paper exercise. The OFT are actually very strict over the names they will and will not allow for a CCL. When I got mine, it took three of us, one legally trained, to come up with a mutually acceptable name.

Bill is right in what he says, but the OFT have had control over these names for a long time. I'm not sure what happens with trading subsidiaries, but as they have to be named on a CCL, the OFT must surely have the ability to say the name is unacceptable.

Forgive me being a little bit cynical, but why has this been put on paper now, when they have had total control over these trading names for ages?

[CleverClogs]

Re: OFT issues guidance on misleading trading names

Does that mean one may no longer set up a company solely to issue cheques for a money back guarantee?

The idea is that the account on which the cheque is drawn has a name (eg Paedophilia International or Little Willy Enlargement Service) that the customer will not dare to present to his/her bank. :rofl:

[Bill-K]

Re: OFT issues guidance on misleading trading names

LOL - care to swop T-shirts, CC ?? What's yours ?

Mine says, "I love kids - but I couldn't eat a whole one..."

Does yours perchance say "It's not the size of the claim that matters - it's the way that you action it." ???