Store cards are most often taken out at the point of sale, the cash desk or customer services desk, often with an incentive of a % discount on that days purchases.
Should this be outlawed so that you have a seven day cooling off period before being able to use the card ?
Could stores still offer incentives to sign agreements in the store, despite having a seven day period to cancel ?
Impulse credit !
During their investigation of the store card market in 2006, the Competition Commission (CC) found that many consumers signed up for store cards on impulse at the suggestion of the sales assistant, with few planning to do so in advance. In most cases, the store card was not taken out for the purpose of obtaining credit, but because of the retail incentive offered on the day. The CC’s qualitative survey found that almost all consumers had taken out the store card without considering what the implications might be and many did not consider the information explaining interest rates. As a result, the CC imposed a series of remedies, such as improved provision of information on statements (including an APR warning).
We recognize that many consumers pay off the balance on their store card within the interest-free period. However, those consumers who do not pay off their balances face a higher interest rate than on other, similar products (26% APR average up to nearly as high as 30% on store cards as compared with 18.2% average on credit cards and between 10.7% and 13.1% on unsecured loans.
We believe that consumers benefit from having time to consider whether a particular loan is right for them. This lack of time is a particular issue for store cards, which is why the coalition agreement proposes that the Government introduce a cooling off period for this form of credit. This would prohibit consumers from using a store card for the first seven days after they have signed up for the card.
What would be the impact of a 7-day cooling off period for store cards on (a) consumer behaviour and (b) store card providers?
Should this be outlawed so that you have a seven day cooling off period before being able to use the card ?
Could stores still offer incentives to sign agreements in the store, despite having a seven day period to cancel ?
Impulse credit !
During their investigation of the store card market in 2006, the Competition Commission (CC) found that many consumers signed up for store cards on impulse at the suggestion of the sales assistant, with few planning to do so in advance. In most cases, the store card was not taken out for the purpose of obtaining credit, but because of the retail incentive offered on the day. The CC’s qualitative survey found that almost all consumers had taken out the store card without considering what the implications might be and many did not consider the information explaining interest rates. As a result, the CC imposed a series of remedies, such as improved provision of information on statements (including an APR warning).
We recognize that many consumers pay off the balance on their store card within the interest-free period. However, those consumers who do not pay off their balances face a higher interest rate than on other, similar products (26% APR average up to nearly as high as 30% on store cards as compared with 18.2% average on credit cards and between 10.7% and 13.1% on unsecured loans.
We believe that consumers benefit from having time to consider whether a particular loan is right for them. This lack of time is a particular issue for store cards, which is why the coalition agreement proposes that the Government introduce a cooling off period for this form of credit. This would prohibit consumers from using a store card for the first seven days after they have signed up for the card.
What would be the impact of a 7-day cooling off period for store cards on (a) consumer behaviour and (b) store card providers?
Comment