ASA bans 'Payday Pig' advert for irresponsibly trivialising borrowing

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Using a cartoon pink pig to encourage you to “treat yourself and a loved one to a weekend away or a slap-up meal” is not a responsible way to flog payday loans, the Advertising Standards Authority has ruled.

It branded the Payday Pig website run by Stop Go Networks as “irresponsible” and accused it of “encouraging frivolous spending of borrowed money”.
The website featured brightly coloured images of smiling cartoon pigs, including one pig that appeared to have glistening gold coins coming out of its back......more