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Lily Cole's mission impossible
Lily Cole’s idealistic network, Impossible, allows users to help each other – for free. Now she waits to see just how generous people can be.
By Ellie Pithers
November 24, 2013 12:00
Lily Cole promotes her new Impossible.com social network website and app.
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"Celebrity is a double-edged sword, but I feel grateful for being able to call attention to value systems I like and believe in"
Cole, and Cambridge graduate, addresses the university's union
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A 'wishing tree' at the Science Museum
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With Roger Highfeild, the Science Museum's director of external affairs
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Lily Cole’s famously doll-like face peers out from the cover of this magazine, but if she had had things her way, her back would be to the camera. It is the morning of the shoot and the 25-year-old supermodel is decked out in sci-fi Céline and a dirty pair of Asics running shoes. "Do you know that painting Betty by Gerhard Richter?" she asks the photographer. "Let’s try that." She swivels to face the back wall of the studio, echoing Richter’s 1988 portrait of his daughter turned away from the viewer. The result is arresting but Cole can’t just blend into the background: she’s the face of – and brains behind – her groundbreaking social network, Impossible.
http://www.telegraph.co.uk/luxury/te...mpossible.html
Lily Cole’s idealistic network, Impossible, allows users to help each other – for free. Now she waits to see just how generous people can be.
By Ellie Pithers
November 24, 2013 12:00
Lily Cole promotes her new Impossible.com social network website and app. Enlarge
"Celebrity is a double-edged sword, but I feel grateful for being able to call attention to value systems I like and believe in"
Cole, and Cambridge graduate, addresses the university's union Enlarge
A 'wishing tree' at the Science Museum Enlarge
With Roger Highfeild, the Science Museum's director of external affairs Enlarge
Lily Cole’s famously doll-like face peers out from the cover of this magazine, but if she had had things her way, her back would be to the camera. It is the morning of the shoot and the 25-year-old supermodel is decked out in sci-fi Céline and a dirty pair of Asics running shoes. "Do you know that painting Betty by Gerhard Richter?" she asks the photographer. "Let’s try that." She swivels to face the back wall of the studio, echoing Richter’s 1988 portrait of his daughter turned away from the viewer. The result is arresting but Cole can’t just blend into the background: she’s the face of – and brains behind – her groundbreaking social network, Impossible.
http://www.telegraph.co.uk/luxury/te...mpossible.html
