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http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML/Scope-of-the-non-broadcast-CAP-code.aspx
Marketers face regulation from a
number of sources. One to note is
the Committee of Advertising
Practice (CAP), which has recently
extended its remit to cover social
media space. Its UK Code of
Non-Broadcast Advertising, Sales
Promotion & Direct Marketing now
applies to Facebook pages, Twitter
accounts, Youtube videos, phone
apps and so on. It covers
businesses’ own sites if they allow
others to post or comment on them
– this is classed as social media.
One of the Code’s rules states that
advertisers must make it easy for
customers to spot an ad. It must not
be concealed as an article, for
example, or an editorial. One
Youtube video has already been
removed for failing to identify itself as
an ad, and ****’s post
‘#makeitcount’ from Wayne Rooney’s
Twitter account was found to have
breached the rule. Using ‘#ad’ on
Twitter is one way to avoid this.....http://www.legalweeklaw.com/download...pitfalls-17689
