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CAP Code

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    Marketers face regulation from a
    number of sources. One to note is
    the Committee of Advertising
    Practice (CAP), which has recently
    extended its remit to cover social
    media space. Its UK Code of
    Non-Broadcast Advertising, Sales
    Promotion & Direct Marketing now
    applies to Facebook pages, Twitter
    accounts, Youtube videos, phone
    apps and so on. It covers
    businesses’ own sites if they allow
    others to post or comment on them
    – this is classed as social media.
    One of the Code’s rules states that
    advertisers must make it easy for
    customers to spot an ad. It must not
    be concealed as an article, for
    example, or an editorial. One
    Youtube video has already been
    removed for failing to identify itself as
    an ad, and ****’s post
    ‘#makeitcount’ from Wayne Rooney’s
    Twitter account was found to have
    breached the rule. Using ‘#ad’ on
    Twitter is one way to avoid this.....http://www.legalweeklaw.com/download...pitfalls-17689
    Last edited by charitynjw; 5th July 2013, 09:53:AM.

    This is only my opinion - "Opinions are made to be changed --or how is truth to be got at?" (Byron)

    You and I do not see things as they are. We see things as we are.
    Cohen, Herb

    There is danger when a man throws his tongue into high gear before he
    gets his brain a-going.
    Phelps, C. C.

    "They couldn't hit an elephant at this distance!"
    The last words of John Sedgwick
    Tags: None

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