Payday loan advertising on childrens channels

[Amethyst]

Not making comment as I'm sure I must be missing something.

[EXC]

Re: Payday loan advertising on childrens channels

What don't you get? Is it the calls for a ban on advertising on kids TV shows when that advertising is only 3%?

[Amethyst]

Re: Payday loan advertising on childrens channels

Ummm yes.

[Amethyst]

Re: Payday loan advertising on childrens channels

I'm wondering if you can get a list of tv programmes and the adverts shown before, middle and after.....other than watching a whole week of crap and writing it down.

I'm pretty sure the daytime tv advertising stuff is during things like Bargain Hunt, Loose Women and Jeremy Vile as opposed to Bob the Builder and Pingu.

I think it's a b*ll campaign of nothingness that has already been cracked judging by the massive reduction from 49% to 3% already on childrens channels.

Damn ! I commented when I said I wasn't going to resents3:

[EXC]

Re: Payday loan advertising on childrens channels

Did the graph you posted come from the Ofcom report? http://www.legalbeagles.info/forums/...608#post396608

[EXC]

Re: Payday loan advertising on childrens channels

In my view the issue is not the advertising during or around kids TV per se but the general exposure, which is unrelenting.

As Martin Lewis said at the select committee, if we think that we have a problem now, in 10 years time a generation will think that payday loans are the mainstream form of lending.

[Amethyst]

Re: Payday loan advertising on childrens channels

Yes. (attached it for ref)

''Children's channels'' includes CITV

[Amethyst]

Re: Payday loan advertising on childrens channels

I agree, but I think that is advertising exposure in general not specific to Kids TV at all, and Kids TV is being used to get a OMG headline reaction. If you concentrate on the Kids TV program surrounding adverts then thats only removing a very very small amount of adverts.

[EXC]

Re: Payday loan advertising on childrens channels

This is what we should be concerned about:

　
PDL advertising increased to represent 7.3% of all Finance spots and 90.3% of all advertising related to Personal Loans in 2012.

[EXC]

Re: Payday loan advertising on childrens channels

I agree, but I think that is advertising exposure in general not specific to Kids TV at all, and Kids TV is being used to get a OMG headline reaction. If you concentrate on the Kids TV program surrounding adverts then thats only removing a very very small amount of adverts.

Exactly.

[Amethyst]

Re: Payday loan advertising on childrens channels

Exactly ! But that doesn't make the headlines. (tweeted it )

Thing is Wonga, quite rightly are coming back saying 'we don't advertise on childrens tv or around kids programmes' etc and they are right, and will be proven to be so....so they are all fighting on the wrong point.

[EXC]

Re: Payday loan advertising on childrens channels

Fast forward to 11:13:30 and Lewis sums it up perfectly that it's not just kids TV that's the problem. It's TV http://www.parliament.uk/business/co...payday-loans1/

[Amethyst]

Re: Payday loan advertising on childrens channels

Russell Hamblin-Boone, chief executive of the Consumer Finance Association (CFA) - which represents a number of payday lenders - said: "The CFA recognised concerns around the advertising of short-term loans on children's TV channels over a year ago and as a result, there have been no adverts by members on children's channels since then."

..............

but I suppose 'stop advertising to unemployed people who are at home during the day watching Jeremy Vile on their 72" plasma tv's' wouldn't make the headlines other than in the Daily Wail. (I don't think that btw just an example of how the media put stuff )

[EXC]

Re: Payday loan advertising on childrens channels

Totally agree.

[Amethyst]

Re: Payday loan advertising on childrens channels

Fast forward to 11:13:30 and Lewis sums it up perfectly that it's not just kids TV that's the problem. It's TV http://www.parliament.uk/business/co...payday-loans1/

Have to say, my kids have never quoted a PayDay Loan advert...or asked me to take one out. I agree with the guy that spoke after Martin on the problem being the 'normalisation' of use of payday loans, similarly to the argument against the 'normalisation' of the use of food banks.