Consumer Spotlight

[Legal Beagles]

Consumer Spotlight is our segmentation model of retail consumers. It includes detailed descriptions of 10 segments based on financial characteristics and behaviour.

http://www.fca.org.uk/news/consumer-spotlight

[Amethyst]

Re: Consumer Spotlight

Blimey, lots of 'marketing' demographic data in there

starting point is this ( http://www.fca-consumer-spotlight.org.uk/ )

[PAWS]

Re: Consumer Spotlight

Sorry, tried the FCA link a few times but it said the site was busy. Need more options - what about 'SKINT AND MILLITANT', SMUG AND JUDGEMENTAL' (as in the 'my father always said never a lender nor a borrower be') or in mil's case 'LOADED AND STINGY'.

[PAWS]

Re: Consumer Spotlight

Back to being serious.
I just got through to this and I think it merits a good look. Some very interesting info on there. A bit worrying that a few contributors did not know what level of education they achieved – sort of answers the question!