Kellys Vegies - ASA Ruling and County Court Claims

[Amethyst]

Re: Kellys Vegies - ASA Ruling and County Court Claims

Any chance you could take a photo of the leaflet and upload it? The ASA did rule their leaflet as misleading so might be interested in a look at those currently being delivered.

Ruling - https://www.asa.org.uk/Rulings/Adjud...x#.Vq3RblLg-ao

1. Upheld

The ASA understood from Kelly’s Vegies that both the small and medium box were free, as described on the inside of the leaflet. However, the front page of the ad included a qualification which stated the free trial applied only to the small box. Under the Code, advertisers were free to use a qualification for a headline claim provided it clarified, rather than contradicted that claim. The front page stated that only a small box was available as part of the free trial box offer. However, we considered that claim was contradicted in the inside of the leaflet, which stated small and medium sized boxes were free. We therefore considered ad (a) was ambiguous as to which size box was available under the free trial. Because of that, we concluded the ad was misleading and therefore, it breached the Code.

On this point, ad (a) breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising) and 3.9 (Qualifications).

Or you could email me a copy ( admin@legalbeagles.info ) Just thinking if you didn't want to register you won't be able to upload it.

[Amethyst]

Re: Kellys Vegies - ASA Ruling and County Court Claims

This thread has been temporarily closed whilst litigation is ongoing between Kellys Vegies and two of his customers ( one for ''slander'', one for non payment of charges )

If you are having similar issues please start a new thread on the forum.

Thank you.

UPDATE: Kellys Vegies appears to be in the process of moving to a new website and company name.



Let's hope this is a fresh start for his business.