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Consultation on online consumer protection

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  • Consultation on online consumer protection

    Protecting UK consumers online is the focus of a long-term strategy launched for consultation by the OFT. The strategy proposes three broad areas for action to protect consumers and drive competition and economic growth in online markets.

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  • #2
    Re: Consultation on online consumer protection

    The strategy proposes three broad areas for action to protect consumers and drive competition and economic growth in online markets. The OFT suggests that it could, with other agencies, industry and consumers, work to:
    • Promote business compliance by improving the effectiveness of guidance, facilitating industry-led solutions to new problems, and sharing intelligence.
    • Develop effective enforcement through working with businesses and other enforcers, developing further enforcement capacity, and focusing on areas where enforcement has the most impact.
    • Empower consumers by explaining their rights and the benefits of transacting online, helping them become more internet-savvy, and providing them with the tools to fix problems they may encounter.





    ''A.10 The OFT could investigate ways of efficiently searching and analysing
    complaint information collected in order to inform action, including
    incorporating data from third parties where this adds useful information
    regarding infringements of consumer legislation.''


    ''Empowering Consumers – currently not all consumers know their
    rights, have easy access to redress, or take steps to keep themselves safe
    Educate – 2. Joint education and awareness campaigns
    Possible action
    A.17 Maximise the effectiveness of awareness and education campaigns by
    determining common themes, agreeing content and timing with econsumer
    protection bodies and industry, recognising that there is a
    current freeze on paid marketing activity by Government.
    Consultation Question:
    EC3. What are the barriers to carrying out joint education/marketing campaigns?
    EC4. Which organisations should be involved? Are businesses interested in
    becoming involved? How?''
    Last edited by Amethyst; 22nd July 2010, 08:28:AM.
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