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I watched BBC Watchdog last night and was astonished to hear that Asda can and do increase the price of items after you have ordered them.
Surely the advertised price at the point of sale must be accurate. It certainly doesn't say much for Asda's much heralded ''Price Guarantee'' if they can't actually guarantee the price you'll pay when you buy something.
BBC - Watchdog: Summer supermarket ploys
We heard from Caroline Ellams from Shropshire, who as a busy mum of twins finds it quicker and easier to do her weekly shop online. She had been shocked to discover that when her shopping was delivered, the price she had been charged for several items was considerably more than the price she had seen them at online. One of the items was Haagen Dazs Strawberry Cheesecake ice cream, Caroline told us: 'These were on their website and also on the confirmation email at £2.00 each and when I checked on the receipt they'd gone up to £3.50. I was quite surprised that I'd inadvertently spent £7.00 on ice cream, had I have known they were going to be that price I would have gone for something else instead'. On contacting ASDA, Caroline was told that their prices can change between ordering and delivery, as stated in their online Terms and Conditions.
Asda told us"We're sorry that Ms Ellams found our website a little confusing. We try to ensure our low prices are always clear and straightforward. The Asda Price Guarantee also means our customers can compare the cost of their shopping each time they shop vs our major competitors to ensure we are always offering the best value".
Surely the advertised price at the point of sale must be accurate. It certainly doesn't say much for Asda's much heralded ''Price Guarantee'' if they can't actually guarantee the price you'll pay when you buy something.
BBC - Watchdog: Summer supermarket ploys
We heard from Caroline Ellams from Shropshire, who as a busy mum of twins finds it quicker and easier to do her weekly shop online. She had been shocked to discover that when her shopping was delivered, the price she had been charged for several items was considerably more than the price she had seen them at online. One of the items was Haagen Dazs Strawberry Cheesecake ice cream, Caroline told us: 'These were on their website and also on the confirmation email at £2.00 each and when I checked on the receipt they'd gone up to £3.50. I was quite surprised that I'd inadvertently spent £7.00 on ice cream, had I have known they were going to be that price I would have gone for something else instead'. On contacting ASDA, Caroline was told that their prices can change between ordering and delivery, as stated in their online Terms and Conditions.
Asda told us"We're sorry that Ms Ellams found our website a little confusing. We try to ensure our low prices are always clear and straightforward. The Asda Price Guarantee also means our customers can compare the cost of their shopping each time they shop vs our major competitors to ensure we are always offering the best value".
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