Cash lady banned

[Inca]

Re: Cash lady banned

3...

[Ruby]

Re: Cash lady banned

Well, I am completely baffled! The cash lady ad was on telly today! Before anyone asks, yes the same one.

[Qpips]

Re: Cash lady banned

Just saw the Cash Lady advert on ITV2!

[gravytrain]

Re: Cash lady banned

Weird. here is the judgment

http://www.asa.org.uk/Rulings/Adjudi...DJ_219095.aspx

It says the add should not appear in its current form.!!!!!

4. Upheld
The ad included the voice-over claim "You could see your bank and fill in loads of forms, but there is an easier way to get a loan; check out www.cashlady.co.uk, with cash lady it's simple to apply for up to £300. It's dead fast too". We considered that the juxtaposition of the reference to filling in forms, against the ease of applying for a loan through Cash Lady implied that it was a more desirable method of obtaining credit. We considered this was exacerbated. Some viewers with restricted credit may have found the product in the ad particularly attractive because of their identification with KK and the references to her own past financial problems. Although we understood the loans were intended for short-term repayment compared to some longer term bank loans, we considered that the presentation of the ad did not make this clear and that it implied that for loans of up to £300, it was more convenient and desirable for those in financial difficulties to obtain credit through Cash Lady than through a high street bank loan. For this reason we concluded that the ad was irresponsible.
On this point the ad breached BCAP Code rule 1.2 (Social responsibility).

Action

The ad should not appear in its current form. We told Cash Lady to take care with the overall presentation of information of its loans.

[dogtired]

Re: Cash lady banned

I wonder if they have a certain time frame to remove these ads?
Some are on the extra channels we have since we went "digital" and mostly show repeats so the ads may also be "repeats"

[gravytrain]

Re: Cash lady banned

Perhaps sp the decision was only on the 8th, so perhaps if they are alread in the running order or something, mybee

[Ruby]

Re: Cash lady banned

It was on again today :confused2: Are ITV about to get their knuckles wrapped?

[CleverClogs]

Re: Cash lady banned

Are ITV about to get their knuckles wrapped?

Before their knuckles are rapped? :grin:

[dogtired]

Re: Cash lady banned

"Short " version on during three ad breaks on Film 4, Apr rate and other info very small and out of focus.

[susannicola]

Re: Cash lady banned

These PAYDAY LOANS should be banned from the high street as well as the television, it makes it too easy for vunerable people to get money that they are desperate for and then, they are unable to meet the repayments, my grandson is one of these people, i dont know how anyone can be allowed to charge the interest that they do.

[Inca]

Re: Cash lady banned

Yeah,,shortened version is on most channels that show advert,,,so the purple plonker is still around.

[CleverClogs]

Re: Cash lady banned

I still prefer the longer version:

[ruthie59]

Re: Cash lady banned

I thought that this advert had been banned? It was featured on I T V 2 this afternoon.

[CleverClogs]

Re: Cash lady banned

It was featured on I T V 2 this afternoon.

Chav TV? msl:

[ruthie59]

Re: Cash lady banned

Yes, Clever Clogs, I have to agree that it's Chav TV but in my defence I am not well and in bed and this particular TV channel is not my usual viewing!