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Alcohol fans were celebrating today as Stella Artois, fresh from the launch of their ‘Cidre’ drink, added a further sheen of acceptability to casual drunken violence by unveiling their new ‘Wifebeatre lagre’.
‘At 17% abv, we’re confident that ‘Wifebeatre’ is really going to pack a punch,’ said marketing director Peter Houghey. ‘The British have always admired the French. We love their chic style, their joie de vivre and their willingness to drink all day and abuse strangers. As a brand we want to tap into those values and claw back some of the ground we’ve recently lost to meths and Toilet Duck.’.....
Alcohol fans were celebrating today as Stella Artois, fresh from the launch of their ‘Cidre’ drink, added a further sheen of acceptability to casual drunken violence by unveiling their new ‘Wifebeatre lagre’.‘At 17% abv, we’re confident that ‘Wifebeatre’ is really going to pack a punch,’ said marketing director Peter Houghey. ‘The British have always admired the French. We love their chic style, their joie de vivre and their willingness to drink all day and abuse strangers. As a brand we want to tap into those values and claw back some of the ground we’ve recently lost to meths and Toilet Duck.’.....
