OFT imposes requirements on debt management lead generation firm

[Legal Beagles]

The OFT has imposed requirements on Money Advice Direct Limited to address concerns about misleading advertising by the business.

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[Nibbler]

Re: OFT imposes requirements on debt management lead generation firm

AKA the insolvencyhelpline.co.uk

[leclerc]

Re: OFT imposes requirements on debt management lead generation firm

AKA the insolvencyhelpline.co.uk

Are you saying that Money Advice Direct Limited is the insolvency helpline website?

[Nibbler]

Re: OFT imposes requirements on debt management lead generation firm

Are you saying that Money Advice Direct Limited is the insolvency helpline website?

Yes.

It says on the website explicitly (although they make it hard to find).

Company Information

Money Advice Direct Limited t/a The UK Insolvency Helpline is registered in England number 3245896

And from the OFT link:

Separately, the OFT is also taking action to seek to compulsorily vary the company's existing trading name 'The UK Insolvency Helpline' and to refuse its application to add the trading names 'www.ivahelpline.co.uk' and 'www.insolvencyhelpline.co.uk' to its licence. This action is subject to final determination by an OFT Adjudicator.

[leclerc]

Re: OFT imposes requirements on debt management lead generation firm

I assumed it was these lot:
Group Websites | Money Advice Group

[Nibbler]

Re: OFT imposes requirements on debt management lead generation firm

I assumed it was these lot:
Group Websites | Money Advice Group

Nope. Similar name though.