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Help please over wrong advertisement of our business!!

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  • Help please over wrong advertisement of our business!!

    In 2012 we made the decision to close down our business and pursue a new venture, we had a massive sale clearing all our stock ready for our new venture which we advertised this with the local press. Unfortunately beginning of 2013 this fell through with our partners and we had no choice but to reopen our business.We spent over £15,000 re launching this including £7200 we spent on advertising again with the local press as we knew this was something we were going to have to do in order to get our buisness up and running successfully again.
    In August they contacted us about doing another advert to advertise our End of season sale to which we agreed, They sent through an old advertisement template (from when we had done our marketing with them to state that we were closing down permanently) for us to tell them what needed changing via email.We told them that all wording of 'closing down forever' needed to be replaced by 'End of season sale' along with a few prices ect. We never received a proof copy of this new advert so assumed it hadn't made print deadline.
    The next day i had a paper delivered with a full page advert on the back with the main heading stating in bold at the top that we were closing down forever again!They had changed the rest of the advert but not this!!!
    Now since this paper has been issued we have had nothing but problems, phone calls and People coming in wanting to cancel orders as they now think we are permanently closing and not going to get their orders,or People not wanting to put orders in for the same reason! not only is this resulting in a loss of business but people now thinking we are now con artists and doing closing down scams!!

    As i said iv spent over £7000 with them this year re launching my business and now i'm watching it crumble because of them.Iv tried discussing it with them, they have admitted they are in the wrong and offered me two pages free advertising - worth £600 which quite frankly i find insulting!!

    Surely their must be some sort of legal action i can take against them?
    Tags: None

  • #2
    Re: Help please over wrong advertisement of our business!!

    You or the business could try suing for libel, but you or the firm probably couldn't afford that.

    You'd be better insisting on a prominent and explicit retraction on the front page.

    Comment


    • #3
      Re: Help please over wrong advertisement of our business!!

      Why not collaberate with the paper in a huge "Oh my gosh, we've made a mistake (paper)"; "Never mind, sh..tuff happens! Just as long as people know that we're still in business & thriving, & that we're jolly fair & reasonable folk to deal with!" (you)

      Could be good PR.
      CAVEAT LECTOR

      This is only my opinion - "Opinions are made to be changed --or how is truth to be got at?" (Byron)

      You and I do not see things as they are. We see things as we are.
      Cohen, Herb


      There is danger when a man throws his tongue into high gear before he
      gets his brain a-going.
      Phelps, C. C.


      "They couldn't hit an elephant at this distance!"
      The last words of John Sedgwick

      Comment

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