16 September 2014
Landline and mobile companies work with Ofcom on national information drive
Consumer campaign will explain clearer pricing for 08, 09 and 118 calls
Consumers to be told: 0800 and 0808 will be free from summer 2015
Ofcom and the UK telephone industry are working together on a major new consumer information campaign to explain the biggest changes to calls in more than a decade.
The six-month national campaign is planned to launch in January 2015, under the banner UK Calling. It will explain two important changes coming into effect on the same day* in summer 2015: clearer call rates for 08, 09 and 118 calls; and Freephone (0800 and 0808) calls becoming free from all mobiles.
An information website – - goes live today, so that people can find out more before the full campaign launches next year.
From January, UK Calling information will be provided directly to landline and mobile customers, using channels such as paper and online bills, text messages, customer magazines, social media and high street stores. There will also be advertising across national newspapers, radio stations and online.
Ofcom, the communications regulator, is co-ordinating the campaign, supported by the UK’s largest telephone providers: BT, EE, O2, Sky, TalkTalk, Three, Virgin Media and Vodafone. KC, the major operator in Kingston upon Hull, is also involved in the campaign. The changes themselves will apply to all consumer mobile and landline phones in the UK.
via Ofcom | Campaign to explain major changes for telephone users.